What are volume discounts primarily designed to encourage?

Volume discounts are primarily designed to encourage increased consumption of licensed content. By providing a discount based on the quantity purchased, organizations are incentivized to buy more of a particular product or service. This approach not only helps sellers increase their sales volume but also allows buyers to benefit from lower prices per unit as they acquire larger amounts. In the context of licensed content, businesses may decide to invest in broader content offerings when they see potential savings from purchasing in bulk.

The other options do not align with the purpose of volume discounts. Higher individual pricing would discourage purchases rather than encourage them. Limiting access to content does not resonate with the goal of boosting sales through increased purchase volumes, and reducing the variety of available content would contradict the intent of making more resources accessible through a financial incentive aimed at bulk purchasing.