What is the primary responsibility of the support and maintenance role in software management?

The primary responsibility of the support and maintenance role in software management is indeed focused on looking after existing software and systems. This role entails ensuring that the software operates smoothly and efficiently over time. This includes monitoring for issues, applying updates and patches, troubleshooting problems, and providing user support as needed. Essentially, it's about maintaining the software's health and longevity to ensure it continues to meet the needs of its users.

In contrast, creating new software and systems is more aligned with development roles, which involve designing and building new applications or features from scratch. Educating users on system functionality may be part of a support role but is not the primary focus; instead, it's about ensuring users can effectively utilize the existing systems after they are up and running. Generating new revenue from sales typically falls under sales or business development functions, which are oriented towards market expansion and customer acquisition, rather than the ongoing operational aspects handled by support and maintenance teams.