Which function is primarily focused on the creation of new software and systems?

The focus on the creation of new software and systems is primarily captured in the function of Software/Systems Development. This function encompasses the entire process of software engineering including the initial idea, design, coding, testing, and deployment of software applications or systems. It involves a structured approach to building software solutions that meet specified requirements and includes methodologies such as Agile, Waterfall, and DevOps.

While Product Development might seem related, it can encompass a wider range of activities, including market research, customer insights gathering, and product lifecycle management, which are not strictly limited to software creation. Support and Maintenance, as well as Customer Support, are largely concerned with the upkeep and assistance of existing systems or solutions rather than the development of new ones. Therefore, Software/Systems Development is the correct answer, as it is intrinsically tied to the innovate and creation aspect of software and systems.