Which task involves managing the rights and obligations of content usage?

The task that involves managing the rights and obligations of content usage is best represented by contracts management. Contracts management focuses on overseeing the agreements and contracts that define how content can be used, ensuring compliance with the terms, and managing any rights associated with that content. This can include usage rights, licensing agreements, and any obligations that stem from those contracts.

On the other hand, data governance generally deals with the management of data availability, usability, integrity, and security within an organization. While it may touch on some aspects of content management, it is broader and not specifically focused on the rights and obligations of content usage.

Financial analysis focuses on assessing a company's financial situation through analyzing financial statements and data, which is unrelated to the management of content rights.

Procurement management involves acquiring goods and services for an organization, which might include negotiating contracts but does not specifically address the ongoing management of rights related to content usage.

Thus, contracts management is the most appropriate task related to the management of rights and obligations regarding content usage.